Tuesday, 27 August 2013

"Principles of Design" - finally!

Principles of Design

1. Unity and Variety

2. Balance

3. Scale and proportion

4. Dominance (focal point)

5.Rhythm and Repetition


Composition and the 3 phases of designing

1. Composition
  • Format
  • Layout
  • Grids
  • Rule of Thirds
  • White space
2. Design phases
  • Research
  • Development
  • Finalisation


Elements of Design

Elements are basis that provides the foundation to build composition, which creates an aesthetically sound piece.

1. Line
Source: http://en.wikipedia.org/wiki/Design_elements_and_principles
  • A fundamental mark or stroke used in drawing in which the length is longer than the width. Two connected points form a line and every line has a length, width, and direction if it is straight.

  • An area that stands out from the space next to or around it due to a defined or implied boundary, or because of differences of value, color, or texture.


3. Texture
Source: http://en.wikipedia.org/wiki/Design_elements_and_principles
  • The way a surface feels or is perceived to feel.



4. Space
Source: http://en.wikipedia.org/wiki/Design_elements_and_principles

  •  the area deep within the moment of designated design, the design will take place on.

5. Time and Motion

  • Time can be depicted through a sequential photography, moving objects to blur background by utilizing repetition and rhythm

6. Color
Source: http://en.wikipedia.org/wiki/Design_elements_and_principles

  • With the color wheel being used as a tool, and color theory providing a body of practical guidance to color mixing and the visual impacts of specific color combination.


  • Is the art and technique of arranging type in order to make language visible.
  • Serif - with 'tail'
  • Sans Serif - without 'tail'

Do NOT manually scale fonts vertically or horizontally. Do NOT ever ever ever stretch or squash or manipulate fonts!


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