1. Unity and Variety
2. Balance
3. Scale and proportion
4. Dominance (focal point)
5.Rhythm and Repetition
Composition and the 3 phases of designing
1. Composition
- Format
- Layout
- Grids
- Rule of Thirds
- White space
2. Design phases
- Research
- Development
- Finalisation
Elements of Design
Elements are basis that provides the foundation to build composition, which creates an aesthetically sound piece.
1. Line
Source: http://en.wikipedia.org/wiki/Design_elements_and_principles
- A fundamental mark or stroke used in drawing in which the length is longer than the width. Two connected points form a line and every line has a length, width, and direction if it is straight.
- An area that stands out from the space next to or around it due to a defined or implied boundary, or because of differences of value, color, or texture.
3. Texture
Source: http://en.wikipedia.org/wiki/Design_elements_and_principles
Source: http://en.wikipedia.org/wiki/Design_elements_and_principles
- The way a surface feels or is perceived to feel.
4. Space
Source: http://en.wikipedia.org/wiki/Design_elements_and_principles
Source: http://en.wikipedia.org/wiki/Design_elements_and_principles
- the area deep within the moment of designated design, the design will take place on.
5. Time and Motion
- Time can be depicted through a sequential photography, moving objects to blur background by utilizing repetition and rhythm
6. Color
Source: http://en.wikipedia.org/wiki/Design_elements_and_principles
- With the color wheel being used as a tool, and color theory providing a body of practical guidance to color mixing and the visual impacts of specific color combination.
- Is the art and technique of arranging type in order to make language visible.
- Serif - with 'tail'
- Sans Serif - without 'tail'
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